Varisha media 2
postcard research
Postcard ads are a crucial part of the marketing strategy for short films. At film festivals, these postcard ads are distributed to promote the movie and attract attention. These cards facilitate the development of relationships with powerful individuals and increase the number of people who see the movie. These guerilla marketing strategies are crucial to selling and promoting short films because they are usually produced on a shoestring and not shown in theatres throughout the globe.
A postcard advertisement would be distributed among several others; therefore, it must be distinctive from the others. This can be achieved in a number of ways, such as through the use of colour, imagery, and text or title. Along with giving the audience a brief overview of the subject matter of your short video, you should also provide them access to your website, contact details, and QR code so they can readily learn more about it without having to look it up. This can be done by having contact information on the back of the postcard
Landscape postcard
Portrait postcard
CODES AND CONVENTIONS
Title/Logo of Film: The title is going to be the thing the audience/viewer needs to remember, thus it should be quite short and catchy. On the postcard it should be large yet not overpowering on the page, as it must be clear and easy to read, the style/font should reflect that of the film or the accompanying image.
Primary Image/Art: The image on the postcard should take up all/most of the postcard, 2s this willbe the viewers’ main focus, the photo should provide insight into what the film is about and allow the viewer to picture the type of film itis.
Director: This is a short phrase or sentence that appears typically above or below the title, this is used in order to put a name to the film, as well as to make people aware of your name in order to spread awareness
Film Festival Nominations/Selections/Awards: In order to provide a short film with credibility, placing any awards can make viewers more intrigued by the film as it is already positively received.
Social Media/Website: Used in order to provide viewers with other means of supporting your short film as well as gaining more information if they wish.
Screening Times (Back): As these would be handed out at a film festival, it is important that people are aware as to when your film be be screened, otherwise there is little benefit in this postcard.
Contact Information (Back): This consists of information such as; emails, telephones, addresses (if applicable). This is important as short film creators need to create and maintain their connections.
